Consultation & Communications Plan
With the federal government’s Medicare Rebate Freeze affecting the income of medical practices since 2014, at the end of 2016 the Beechworth Surgery made the decision to introduce a new fee for concession card holders effective in February 2017. As part of this decision, the Surgery developed a draft Fee Policy that offered support for those patients who experience hardship as a result of the change.
We developed the communication and consultation plan for the Surgery. Its main focus was to advise of the change and invite patient feedback on the policy. 220 patients responded and as a result of their suggestions, the policy was changed.
"Birgit brought an independent and critical eye to the task, which added significant value. Her experience in managing a significant consultation campaign was evident in the highly-organised planning and delivery.
Birgit quickly understood many of the key strategic issues that our practice faces and has a very realistic and pragmatic approach to implementation."
Practice Manager, The Beechworth Surgery
In 2016 Yackandandah Health developed a master plan for its vision to offer a European model of aged care, based on greater interaction of the elders with the community and to provide allied health services for all ages.
In early 2017 Fishbowl PR was asked to develop a communication strategy to facilitate the transition. This included research and consulting the community about Stage 2 of the master plan; the plans for a community hub.
The insights from the research and consultation shaped the strategy.
We are now assisting Yackandandah Health to implement the strategy.
You can read more about the plans on their website www.yackandandahhealth.com.au
Australian Centre for Rural Entrepreneurship
The Australian Centre for Rural Entrepreneurship (ACRE) held an official launch and screened a documentary in nine north east Victorian communities in May.
We worked with the ACRE team to create the communication plan using traditional and social media and print and radio advertising. We also incorporated the collection of data for ACRE’s long-term social impact evaluation project.
"Birgit has superbly honed skills in understanding and advising on communications strategy.
She is super smart, collaborative, strategic and pragmatic.
Her grounded approach is all about getting the best out of the available resources. Love her style, approach and the results that come with it."
CEO and co-founder, Australian Centre for Rural Entrepreneurship
When a long-term business partner retires, what’s the potential impact on the business?
JWP Architects wanted to understand their clients’ perceptions and needs following the change which took place 12 months earlier.
Fishbowl PR developed a targeted questionnaire and interviewed nine of their clients. The results provided the partners with a range of insights; about the value they deliver for their clients, 10 client-identified opportunities for their business and feedback on how well they conduct their relationships.
"Birgit quickly understood many of the key strategic issues that our practice faces and has a very realistic and pragmatic approach to implementation.
After speaking to our clients, Birgit recommended strategies to maintain and improve these important relationships. We now have a clear action framework on which to plan ahead and have made changes already.
Birgit has a depth of experience across a range of professions and can distil this into very useful general principles of action and we highly valued having her independent eyes over our operation."
Partner, JWP Architects
Communications & Media Support
UPA Murray has been offering aged care on the Border since 1959 and wanted to review its marketing and communications materials to position it for changes in the sector.
Working with a graphic designer, Fishbowl PR co-ordinated a refresh of the brand, including a re-design of all marketing materials. This included reviewing the website and project managing the construction of the new website, including photography and domain name registrations. We formed a staff marketing working-party to ensure the new designs met all the stakeholders’ needs and to build support for the change.
We also co-ordinated a program of news stories and prepared media releases to raise awareness of UPA Murray’s facilities and services.
“UPA has been very pleased with the services of Fishbowl PR in regards to our marketing enhancement and website development project.
There has certainly been an increase in public awareness of UPA in local and regional media since Fishbowl PR started working with us.”
Regional Manager, UPA Murray River & Riverina
Goulburn Valley Waste and Resource Recovery Group
Communication & Engagement Plan
The Goulburn Valley Waste and Resource Recovery Group (GVWRRG) engaged Fishbowl PR to develop and implement a communication and engagement plan for the stakeholder review of its draft Implementation Plan.
The draft Implementation Plan covers the waste and recycling infrastructure needs of six municipalities in the Goulburn Valley region for the next 10 years.
The process was prescribed by the Victorian government through Sustainability Victoria and DELWP, which saw all regions develop complimentary plans for a statewide Waste and Resource Recovery Framework.
We worked with GVWRRG to research and shape the communication and engagement plan, deliver the communications and stakeholder engagement activities and set-up the monitoring and evaluation process.
"Birgit was a pleasure to work with. She had the skills to understand an unfamiliar topic and put together a plan to ensure we met all the statutory requirements.
She was able to be very dynamic which was needed with changing timelines and requirements. The project had many deliverables that required action at the same time and a need for detail - Birgit managed this very capably."
Executive Officer, GVWRRG
Old Beechworth Gaol
Forty-nine individuals, families and philanthropic groups bought the Old Beechworth Gaol in November 2016.
We worked with the small purchase team to research and develop a communications plan for the public announcement including advice to statewide and regional media, social media and collaborated with Scout Studio to develop the website and video.
"Birgit’s attention to the planning for our announcement, when we were knee deep in contracts, was an incredible support. While media around the country covered the story, the real value was how she considered and prepared us for the local and regional community interest because that’s the heart of this project. I couldn’t recommend her highly enough."
Spokesman for the Investor Group
Communication & Consultation Plan
For 18 years Beechworth.com has provided accommodation, entertainment, dining and service businesses a place to promote their offerings to visitors and residents, while at the same time promoting the town as a tourism destination.
Fishbowl PR recently consulted subscribers to see how Beechworth.com could improve its service to them. The feedback led to increased communication with subscribers, changes to the information on the website and more active promotion of the subscribing businesses.
"This process demonstrated the power of asking our clients for feedback. They had good ideas which benefited them, their customers and our business, so it’s a win:win:win.
Birgit’s approach helped us prioritise the changes into a deliverable plan, including targets so we can monitor how the changes affect visitor numbers and how many click-through to the subscribers’ businesses."
Rural Housing Network
Media & Social Media Support
The Rural Housing Network (RHN) provides services to people who are homeless or at risk of homelessness across the Goulburn, Ovens and Murray regions of Victoria. Fishbowl PR developed RHN’s communication strategy in 2013 and is this year providing support for campaigns across traditional and social media.
The campaign for Homelessness Week in August 2016 resulted in 22 news items on TV, radio and in print with a reach of 184,647 and a highly positive tone. Visits to the RHN website increased by 29%, they attracted 10 times as many Facebook followers as in a normal week and the reach of Facebook posts tripled.
"Fishbowl PR’s work in Homelessness Week in August was phenomenal. This is the key awareness raising week for us for the year and the way Birgit understood what was needed, co-ordinated and delivered all the elements produced an amazing result for us.”
CEO, Rural Housing Network
Rural Councils Victoria
2011 to 2015 Communication Support
Fishbowl PR provided strategic advice and communications support to this member organisation over four years. For details of the variety of work and the results achieved, please read the Case Study.
"I am very impressed with Birgit's proactive approach and focus on keeping in touch with me, particularly as she works remotely. Birgit has a broad range of skills and is highly organised.
The benefit for me is stress-free, high quality and timely support. I highly recommend Fishbowl PR to other member or industry organisations."
former Program and Policy Manager, Rural Councils Victoria