What is PR?
Good public relations enables you to create connections with your communities while building relationships, reputation and brand awareness.
At Fishbowl PR we have a strong emphasis on understanding your stakeholders to provide insights and learning opportunities for your organisation.
Frequently Asked Questions
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What types of organisations or businesses use public relations? Any organisation or business can use PR services.
Given the rapid change in communication methods, many organisations do not have the resources to develop a communication strategy and undertake tasks in-house. However, because they understand the value of effective business communication, they seek PR support.
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How can public relations benefit my organisation or business? Engaging those who are interested in your organisation or business and effectively communicating with them, has been shown to build relationships and help you achieve your business objectives. Public relations research, analysis, planning and communication works to improve relationships with your key stakeholders.
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Can you give an example of how Fishbowl PR helps organisations to achieve their business objectives? One example is the work we did with the Rural Housing Network (RHN) (since renamed to BeyondHousing). RHN's strategic plan clearly articulated the organisation's business objectives and required a communication strategy to support its delivery.
By consulting with clients, staff, support agencies, funding bodies and real estate agents it became clear where RHN needed to focus its communications efforts. The resulting plan laid out tactics for developing relationships with key stakeholders, including regional media.
It also contained goals and measurements so that the effectiveness of the strategy could be assessed.
You can read the RHN Case Study for more detail or for other examples, please go to Our Work.
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What is the difference between PR and marketing? PR focuses on building relationships with an organisation’s stakeholders through effective communication.
Marketing is concerned with getting products and services to market. In many cases, marketing and public relations practitioners work side-by-side to help achieve an organisation’s business objectives.