Our clients tell us the process of researching and developing a communication strategy adds considerable value to their organisations.
It structures their thinking, meaning their direction is based on robust consideration of issues, opportunities and threats. They say they are better organised and their communications activities are more efficient and effective and therefore more sophisticated in their intent and delivery. With set targets, the activities and outcomes are measurable.
If you’d like to be more confident about connecting with your communities in person, on social media or more traditional methods, we’re here to help.
What is a communication strategy and why is it important?
A communication strategy is an individually-tailored guide for how an organisation will use communication to achieve its business vision and objectives.
Often developing a communication strategy involves stakeholder consultation or community engagement.
"If only every client could provide this!
I am currently working on a video project for a client who had previously commissioned a communications strategy from Fishbowl PR.
This document is so incredibly useful.
It’s very substantial, with historical context, current market information, data from community consultation and a clear plan regarding the purpose of current and future communications. I know therefore, exactly where in the sequence my project sits, as well as clear direction as to the content and theme."
View Our Work to read our Communication Strategy Case Studies