The web developers I prefer to work with offer the latest in design and technical know-how to my clients.
Things are always changing in the tech space, so web developers who keep up with the pace of these changes can provide targeted solutions that make a website stand out, be found quickly and perform well.
In this article, two trusted web developers have kindly provided their insight into what should be the focus of your website this year.
Jerun Terlaak from Scout Studio says this is the year to stand out from the crowd and focus on building a strong visual identity.
“Break free from the standard banner across the top of a home page and focus on interacting with site visitors, be it through social media, polls, email, video or print.
Design trends in 2018 are continuing to use a lot of photography with an emphasis on imagery and video shot specifically for your company. Stock shots and overly staged images are out of the question these days.
That said, it’s becoming increasingly more difficult to cut through the noise, so a proper strategy that includes Search Engine Optimisation, Search Engine Marketing (SEO, SEM) and prime content is more important than ever.”
Fiona Larkings from Wwwart Design Services wants you and your customers to benefit from having a secure website by explaining why you should convert your existing website to HTTPS secure.
“It shouldn’t be a shock to anyone that Google has been moving towards a more secure web. They even have their own guide, Securing Your Website With HTTPS, which I encourage everyone to read. Yet with all this push towards a more secure web, most businesses are ignoring the warnings.
While there are benefits from a search engine ranking standpoint of making the change, there are other advantages to converting your website to HTTPS.
When a visitor sees a HTTPS website with a security lock on the address bar, it gives them a sense of assurance that the website they are visiting is secure. Creating outside trust in your brand is something Google searches for as their goal is to provide users with the best information possible. Google understands that you have to go through some hassles to receive that secure certification, and it rewards you.
It should be a given that if your website collects credit card or personal information you are using HTTPS encryption. With HTTPS encryption backing up your website’s security, it’s much harder to see what information is going in and out of your website.
For businesses, it can be a public relations nightmare to find out that their servers have been breached. Having this added security also takes a load off the mind of potential customers.”
If your business or organisation has a website that needs modernising, Fishbowl PR can undertake a review as part of developing a communication strategy for all your communications efforts or as a stand-alone project. (PS. Ours is a HTTPS secure site.)